ANCHORAGE, Alaska (AP) – Explore Fairbanks has announced that it inked a deal with East West Marketing Corp. to represent them in China.

Alaska’s Journal of Commerce reports that Fairbanks’ lead promoters on May 25 signed the contract in Beijing while part of Gov. Bill Walker’s 12-day “Opportunity Alaska” trade mission to the country.

Walker said the “contractual relationship between Explore Fairbanks and East West marks another quantum leap for tourism from China to Alaska.”

Explore Fairbanks Tourism Director Scott McCrea said that the tourism arrangement will not only help Explore Fairbanks make traditional business connections with tour operators, travel agents and the like in the country’s top cities, but will also give the Alaska organization a presence on Chinese social media platforms such as WeChat and Sina Weibo, the Chinese version of Twitter.

Information from: (Anchorage) Alaska Journal of Commerce,

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